Understanding Data Brokers and Privacy

The video discusses the pervasive issue of data tracking by computers and data brokers. It highlights how targeted advertising works and the unsettling reality of data brokers collecting and selling personal information. The video explains the role of cookies and trackers in data collection and raises privacy concerns. It also addresses legal and ethical issues, suggesting potential solutions and calling for legislative action to protect privacy.

What unsettling experience did Rod Lawrence have after purchasing baby wipes?

• He received a bill for extra charges.

• He was contacted by a baby product company.

• His credit card was declined.

• He was bombarded with targeted ads for baby products.

What is the primary role of data brokers?

• To enhance online shopping experiences.

• To protect user privacy.

• To collect and sell personal information.

• To provide free internet services.

What are cookies primarily used for on the internet?

• To speed up internet connections.

• To block unwanted ads.

• To enhance website security.

• To remember user preferences and track online activity.

What is a potential risk associated with data brokers?

• They can sell sensitive personal information.

• They can improve internet speed.

• They can reduce online shopping costs.

• They can enhance user privacy.

What did the report from 'The Markup' reveal about Life360?

• It offers discounts on family plans.

• It sells location data to multiple brokers.

• It has stopped tracking users.

• It provides free location services.

What is a common claim made by data brokers about user data?

• It is only used for research purposes.

• It is always encrypted.

• It is de-identified before being sold.

• It is never shared with third parties.

What is one step individuals can take to protect their privacy online?

• Avoid using smartphones.

• Disable all internet cookies.

• Share more personal information online.

• Use web browsers that block third-party tracking.

What legal measure did the EU implement regarding cookies?

• A tax on websites using cookies.

• A ban on all cookies.

• Mandatory cookie acceptance for all users.

• A requirement for sites to disclose cookies and allow opt-out.

Why is a comprehensive federal privacy law needed in the U.S.?

• To increase internet speeds.

• To regulate data brokers and protect user privacy.

• To reduce online shopping costs.

• To enhance government surveillance capabilities.

What was the outcome of the Video Privacy Protection Act?

• It increased the cost of video rentals.

• It mandated video rental stores to close.

• It restricted access to video rental records.

• It allowed unrestricted access to video rental records.