Đơn giản như đang giỡn quizz

What is the main takeaway regarding the relationship between marketing and advertising?

• Marketing and advertising are interchangeable terms

• Advertising is a subset of marketing

• Advertising focuses on brand awareness

• Advertising is the overall process, while marketing is a tactic within that strategy

What is a disadvantage of word-of-mouth advertising method?

• Hyper-targeting customers

• Subjectivity

• Cost-effectiveness

• Credibility

Choose options for benefits of "semiotics advertising"

• Deeper understanding of communication

• Improve experience

• Brand distinction

• Cost-effective

• Deep consumer connection

What is a pros of offering discounts as a promotional strategy?

• Creating distrust among customers

• Foster loyalty, trust

• Decreasing customer engagement

• Increasing original prices

What is a potential challenge of social media advertising?

• Limited control

• At-risk to possible security breaches

• Limited customer feedback

• Privacy concerns

What kind of promotion is this?

• Discounts

• Free samples

• Semiotics advertising

• Celebrity endorsement

A statement made by someone in an advertisement, especially a well-known person, saying that they use and like a particular product

• Product lifecycle

• Media plan

• Brand awareness

• Product endorsement

What advertising method is this?

• Mass media

• Word of mouth

• Social media

• Billboards

The agency used ........... techniques to promote the advertisement before it was broadcast on television.

• Viral marketing

• Media plan

• Unique proposition

• Advertising campaign

Celebrity endorsement is used to establish credibility and enhance ad recall

• True

• False