Marketing Channels - Chapter 3

Which of the following is NOT a category of environmental factors affecting marketing channels?

• Economic environment

• Technological environment

• Geographical environment

• Legal environment

What happens to consumer spending during a recession?

• It increases, especially for durable goods.

• It slows down, especially for durable goods.

• It remains the same regardless of the economic situation.

• It only affects spending on non-durable goods.

Which of the following is NOT considered part of the economic environment?

• Federal budget deficit

• Global competition

• National debt

• Trade deficit

What is horizontal competition?

• Competition between firms of the same type

• Competition between firms at different channel levels

• Competition between different types of firms at the same channel level

• Competition between retailers and manufacturers

Intertype competition refers to:

• Competition between different types of firms at different levels.

• Competition between firms of the same type.

• Competition between different types of firms at the same channel level.

• Competition between complete channels.

Which of the following best describes vertical competition?

• Competition between firms of the same type

• Competition between channel members at different levels

• Competition between different types of firms at the same channel level

• Complete channels competing with each other

What does channel system competition involve?

• Individual retailers competing against wholesalers.

• Complete channels competing with other complete channels.

• Manufacturers competing directly with consumers.

• Firms of the same type competing with each other.

Which of the following is a technological factor affecting marketing channels?

• Globalization

• Social networking

• Smartphones and GPS systems

• Consumer mobility

Which of the following is NOT part of the sociocultural environment?

• Consumer mobility

• National debt

• Globalization

• The Green Movement

Which term refers to competition between firms like off-price stores and department stores?

• Horizontal competition

• Intertype competition

• Vertical competition

• Channel system competition