RETAIL DAY QUIZ

What is the main role of branding?

• To reduce product prices

• To create a unique identity and build customer loyalty

• To increase product availability

• To minimize marketing costs.

Stated below are the items in the asset category EXCEPT ...

• Premises

• Cash

• Interest

• Debtors

Which one of the following is NOT a level of management ?

• First line managers

• Low level managers

• Top managers

• Middle managers

In the equation 3x - 7 = 11 , what is the value of x ?

• 2

• 6

• -2

• -6

During the growth stage of the product life cycle, the primary marketing strategy should focus on:

• Defending market position

• Creating awareness of the product

• Reducing costs and maximizing profits

• Increasing market share through differentiation

Which of the following describes omni-channel retailing?

• Using one physical store to sell products

• Selling products through one online platform only

• Combining physical & online stores & mobile platforms for seamless shopping

• Operating a store only during business hours

What is ONE key advantage of digital marketing over traditional marketing?

• It is always more expensive

• It has no measurable results

• It is only useful for small businesses

• It allows businesses to interact with customers in real-time

How does corporate social responsibility (CSR) influence marketing efforts?

• It is always more expensive

• It has no measurable results

• It is only useful for small businesses

• It allows businesses to interact with customers in real-time

Which of the following best describes a "franchisee"?

• The original business that allows others to operate under its name & system

• A chain of retail stores owned by one large corporation

• A retail store owned and operated by a single individual

• The individual or entity that purchases the right to operate a franchise

Stated below are the items in the expenses category EXCEPT ....

• Discount Allowed

• Discount Received

• Salary

• Transportation