AGB 603 - Quiz_M2

1-3. Give the 3 Importance of Marketing Environment

4. According to Marketing Environment is the external factors and forces that affect a firm's ability to develop and maintain successful transaction and relationship with the target customers.

5. requires industrialized countries and economies in transition to limit and reduce greenhouse gases (GHG) emissions in accordance with agreed individual targets.

6. Is the type of environment which is closely linked to the organization.

7. provides finance for the business transactions, examples: banks, credit organizations, and insurance organizations.

8. the process of dividing a market of potential customers into groups, or segments, based on different characteristics

9. the amount that consumers is willing to pay for a product.

10 -14. Give the 5 Features of marketing Environment

15. is protocol that makes a global agreement to protect the stratospheric ozone layer by phasing out the production and consumption of ozone-depleting substances such as the chlorofluorocarbons.

16 – 21. Give the 6 Forces under Macro Environment.