Brand & Consumer Behavior

Which one is NOT the example of tangible elements of brand image?

• Goods or Service Sold

• Name and Logo

• Retail outlets where the product is sold

• Corporate Culture

• Package and Labels

Which one is the example of intangible elements of brand image?

• Goods or Service Sold

• Corporate Culture

• Retail outlets where the product is sold

• Name and Logo

• Package and Labels

When the company is using an established brand name on new goods or services, this is called as?

• Flanker Brand

• Ingredient Brand

• Brand Extension

• Cooperative Branding

• Private Brands

A series or group of products under one brand name, is called as?

• Flanker Brand

• Ingredient Brand

• Family Brands

• Cooperative Branding

• Private Brands

The development of a new brand by a company in a good or service category in which it currently has a brand offering, is called as?

• Flanker Brand

• Ingredient Brand

• Brand Extension

• Cooperative Branding

• Private Brands

The placement of one brand within another brand, is called as?

• Flanker Brand

• Ingredient Brand

• Brand Extension

• Cooperative Branding

• Private Brands

A joint venture in which two or more brands are placed in a new good or service, is called as?

• Flanker Brand

• Ingredient Brand

• Brand Extension

• Cooperative Branding

• Private Brands

BCA Krisflyer is an example of?

• Flanker Brand

• Ingredient Brand

• Brand Extension

• Cooperative Branding

• Private Brands

Proprietary brands marketed by an organization and sold within the organization’s outlets, is called as?

• Flanker Brand

• Ingredient Brand

• Brand Extension

• Cooperative Branding

• Private Brands

Indomaret brand facial tissue is an example of?

• Flanker Brand

• Ingredient Brand

• Brand Extension

• Cooperative Branding

• Private Brands