Search Header Logo

Brand & Consumer Behavior

Authored by Shelvy Kurniawan

Other

Professional Development

Used 3+ times

Brand & Consumer Behavior
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

11 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which one is NOT the example of tangible elements of brand image?

Goods or Service Sold

Name and Logo

Retail outlets where the product is sold

Corporate Culture

Package and Labels

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which one is the example of intangible elements of brand image?

Goods or Service Sold

Corporate Culture

Retail outlets where the product is sold

Name and Logo

Package and Labels

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

When the company is using an established brand name on new goods or services, this is called as?

Flanker Brand

Ingredient Brand

Brand Extension

Cooperative Branding

Private Brands

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A series or group of products under one brand name, is called as?

Flanker Brand

Ingredient Brand

Family Brands

Cooperative Branding

Private Brands

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The development of a new brand by a company in a good or service category in which it currently has a brand offering, is called as?

Flanker Brand

Ingredient Brand

Brand Extension

Cooperative Branding

Private Brands

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The placement of one brand within another brand, is called as?

Flanker Brand

Ingredient Brand

Brand Extension

Cooperative Branding

Private Brands

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A joint venture in which two or more brands are placed in a new good or service, is called as?

Flanker Brand

Ingredient Brand

Brand Extension

Cooperative Branding

Private Brands

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?