Marketing

Marketing

University - Professional Development

10 Qs

quiz-placeholder

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Assessment

Quiz

Other

University - Professional Development

Hard

Created by

Grace Prerana

Used 357+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 10 pts

When using the PESTEL framework, marketers are investigating

Internal forces

Macro-environmental forces

Micro-environmental forces

Competitive forces

2.

MULTIPLE CHOICE QUESTION

20 sec • 10 pts

The influences in a society and/or its culture/s that affect people's attitudes, beliefs, behaviors, preferences, customers; and lifestyles are known as 

Demographic forces

Technological forces

Sociocultural forces

Legal forces

3.

MULTIPLE CHOICE QUESTION

20 sec • 10 pts

Setting prices a few dollars or cents under an even number is referred to as

 

Odd-even pricing

 

Prestige pricing

Price lining

Price Fixing

4.

MULTIPLE CHOICE QUESTION

10 sec • 5 pts

Media Image

Identify the retailer

Costco

Wal-Mart

Target

D-Mart

5.

MULTIPLE CHOICE QUESTION

10 sec • 5 pts

Media Image

Identify the brand

Pacari

Parle

Campco

Nestle

6.

MULTIPLE CHOICE QUESTION

20 sec • 10 pts

The monetary value of all goods and services produced in a country during one year is referred to as  _______________. 

Gross national production

 

National monetary reserve

Gross domestic product

Gross national product

7.

MULTIPLE CHOICE QUESTION

10 sec • 10 pts

Which of these is not a famous brand slogan?

Just Do It

Because You’re Worth It

Hot Dang!

Let's Go Places

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