LESSON 3 HERITAGE

provides consulting assistance in heritage tourism development, management, and marketing.

Its goal is to work with clients to build local capacity and encourage long-term sustainability

The program, which began in _____-, has assisted hundreds of heritage and cultural sites, communities, regions, and states in assessing resources and creating plans for sustainable heritage tourism programs

What are the 2 key services

A half-day or one-day workshop providing a comprehensive introduction to cultural heritage tourism, including trends, traveler demographics, and principles for sustainable tourism

Focuses on how to make sites come alive, using creative methods to engage visitors' senses and tell the story of the community.

Covers collaboration with the tourism industry and strategies for attracting visitors, using public relations, advertising, and sales tools.

A half-day workshop that helps communities plan for and meet the needs of visitors, including customer service and operating visitor-friendly establishments.

A 1.5 to 2-day workshop addressing specific cultural heritage tourism issues, involving cross-discipline training and interactive work groups to develop strategic plans.

Evaluates attractions, visitor services, organizational capacity, preservation of resources, and tourism marketing.