Advertising and Promotion Review

Any form of paid, non-personal mass communication that reaches an audience.

• Directing

• Advertising

• Broadcasting

• Targeting

Promotion of a product includes all of the following except:

• Advertising a new product

• Personal selling by using sales representatives

• Offering coupons to encourage increased sales

• Redesigning a product to give it more features and make it look more modern

All of the following are important when considering which method of promotion to use except

• The stage of the product life cycle the product is in

• The total promotional budget

• The target market being aimed at

• The product packaging design

Before deciding on the most appropriate advertising media, it is important to

• Change the price of the product

• Update the product

• Establish the target audience for the product

• Introduce an exclusive distribution strategy for the product

The “Got Milk” ad campaign would be an example of

• Industrial Advertising

• Communication Advertising

• Institutional Advertising

• Promotional Advertising

Advertising designed to increase sales. It introduces new products and businesses.

• Institutional Advertising

• Promotional Advertising

• Mass Advertising

• Communication Advertising

The advertising format, such as broadcast, print, internet, outdoor, or specialty

• Communications

• Retailing

• Industry

• Media

Fastest growing type of advertising. It allows for targeting of customers and instant feedback.

• Print Advertising

• Outdoor Advertising

• Online Advertising

• Broadcast Advertising

This form of media has a targeted audience, long life span, and a high pass along rate.

• Radio

• Outdoor

• Magazine

• Direct mail

This media includes television and radio, meaning that signal is transmitted.

• Print

• Broadcast

• Outdoor

• Direct mail