Quiz on Environmental Issues & Brand Activism

Quiz on Environmental Issues & Brand Activism

Professional Development

14 Qs

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Quiz on Environmental Issues & Brand Activism

Quiz on Environmental Issues & Brand Activism

Assessment

Quiz

Professional Development

Professional Development

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Created by

Binus Communication University

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14 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of brand activism?

Maximizing profits

Taking a public stance on societal issues

Minimizing marketing efforts

Avoiding political involvement

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT listed as a wicked problem in the World Economic Forum’s Global Risks Report 2018?

Global pandemics

Aging population

Changing climate

Rising income disparity

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What distinguishes brand activism from corporate social responsibility (CSR)?

Brand activism is society-driven

CSR is more public-facing

CSR focuses on environmental issues

Brand activism is profit-driven

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is known for its commitment to environmental justice and public land protection?

Ben & Jerry's

Patagonia

ExxonMobil

Beretta

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of activism do regressive brands engage in?

Harming the common good

Supporting social justice

Advocating for environmental sustainability

Promoting the common good

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following brands is associated with women's empowerment initiatives in Indonesia?

Wardah

Green Rebel

Danone

Indomie

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key characteristic of progressive brand activism?

Emphasis on traditional marketing

Engagement in social issues

Focus on profit maximization

Avoidance of public statements

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