Planning Business Letters

What characteristic defines the best business writing?

• Formal

• Purposeful, persuasive, economical, and audience-oriented

• Informative and descriptive

• Long and detailed

Why is following a process in writing or speaking important?

• It helps avoid errors

• It makes you a better writer or speaker

• It saves time

• It avoids confusion

What is the first step in the writing process?

• Revising

• Proofreading

• Analyzing your purpose and audience

• Sending the message

What should be identified before you start writing?

• The budget

• The message length

• The purpose

• The graphics to be used

Which of the following is NOT a communication channel mentioned?

• E-mail

• Text message

• Report

• Website

What should be considered when selecting a communication channel?

• The color of the message

• The font used

• The cost of the channel

• The sender's preference

What does 'profiling the audience' involve?

• Identifying the sender's qualifications

• Creating a company profile

• Understanding the primary and secondary audiences

• Defining the budget for writing

Which of these is a benefit of spotlighting the audience?

• It makes the message longer

• It focuses on the sender's perspective

• It increases audience engagement

• It ensures the message is complex

What is emphasized in a 'You' view?

• The writer's achievements

• Second-person pronouns (you/your)

• Third-person pronouns (they/them)

• The company's goals

Which sentence demonstrates a 'You' view?

• We are excited to offer this promotion.

• You can enjoy savings with our new offer.

• Our company is launching a new product.

• We have implemented a new plan for you.