TMQ 3

What is the primary focus of strategic planning in an organization?

• Identifying short-term goals

• Reducing operational costs

• Formulating policies to achieve long-term goals

• Increasing employee satisfaction

Which strategy focuses on increasing profits by reducing operational costs?

• Focus strategy

• Cost leadership strategy

• Differentiation strategy

• Niche strategy

What does the differentiation strategy aim to create?

• A unique and attractive service

• Lower prices than competitors

• A strong employee culture

• A focus on niche markets

What is the focus strategy primarily concerned with?

• Creating a strong brand image

• Reducing operational costs

• Developing services for niche markets

• Increasing market share

What does the hospitality planning cycle begin with?

• Assessing internal strengths

• Gathering information on customer needs

• Identifying competitors

• Setting annual budgets

What is the purpose of an environmental assessment?

• To set long-term goals

• To position the organization in the market

• To evaluate guest satisfaction

• To identify internal weaknesses

What does a mission statement define?

• The competitive strategies to be used

• The organization's long-term vision

• The financial objectives of the organization

• The organization's purpose and goals

Which of the following is NOT a characteristic of an excellent service strategy?

• Quality

• Value

• Cost reduction

• Employee development

What does the SWOT analysis help an organization identify?

• Financial performance

• Customer preferences

• Strengths and weaknesses

• Market trends

What is the role of the service delivery system?

• To create a strong brand image

• To assess customer satisfaction

• To ensure service product availability

• To reduce operational costs