Unit 6 Quiz

Unit 6 Quiz

12th Grade

6 Qs

quiz-placeholder

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Unit 6 Quiz

Unit 6 Quiz

Assessment

Quiz

Business

12th Grade

Easy

Created by

Lara Blackwell

Used 5+ times

FREE Resource

6 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary characteristic that distinguishes micro-influencers in marketing?

Having millions of followers

Being celebrities or sports stars

having a smaller but highly engaged and authentic follower base

Focusing solely on high-end luxury products

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the context of family influences on consumer behavior, which recent trend have marketers adapted to?

Only targeting traditional family units

Focusing exclusively on child-centric marketing

Broadening the definition of family to include various household types and targeting products accordingly

ignoring the influence of children or family purchases

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do cultural shifts impact consumer behavior according to the book?

They have no significant impact on consumer preferences

Cultural shifts often lead to new product demands as seen with the health and fitness trend

They only affect traditional markets, not modern ones

Cultural shifts only influence luxury goods markets

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is NOT one of the five stages in the process buying behavior?

Need Recognition

Market Engagement

Information Search

Purchase Decision

Evaluation of Alternatives

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the adopter categories for new products, which group is characterized as the first to adopt a new idea; taking on the risk of the new venture?

Early mainstream adopter

Innovators

Early adopters

Late mainstream adopters

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which product characteristic does not influence the rate of adoption of new products?

Compatibility

Trialability

Complexity

Branding