Unit 6 Quiz

Quiz
•
Business
•
12th Grade
•
Easy
Lara Blackwell
Used 5+ times
FREE Resource
6 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary characteristic that distinguishes micro-influencers in marketing?
Having millions of followers
Being celebrities or sports stars
having a smaller but highly engaged and authentic follower base
Focusing solely on high-end luxury products
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the context of family influences on consumer behavior, which recent trend have marketers adapted to?
Only targeting traditional family units
Focusing exclusively on child-centric marketing
Broadening the definition of family to include various household types and targeting products accordingly
ignoring the influence of children or family purchases
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do cultural shifts impact consumer behavior according to the book?
They have no significant impact on consumer preferences
Cultural shifts often lead to new product demands as seen with the health and fitness trend
They only affect traditional markets, not modern ones
Cultural shifts only influence luxury goods markets
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is NOT one of the five stages in the process buying behavior?
Need Recognition
Market Engagement
Information Search
Purchase Decision
Evaluation of Alternatives
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the adopter categories for new products, which group is characterized as the first to adopt a new idea; taking on the risk of the new venture?
Early mainstream adopter
Innovators
Early adopters
Late mainstream adopters
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which product characteristic does not influence the rate of adoption of new products?
Compatibility
Trialability
Complexity
Branding
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