Vocabulary - Marketing

 A specific group of consumers at which a company aims its products and services. This group is identified based on characteristics such as demographics, interests, and behaviors.

• Target market
• Product positioning
• Consumer profile
• Market segmentation

The process of dividing a broad consumer or business market into smaller sub-groups based on shared characteristics such as needs, interests, or geographic location.

• Target marketing
• Market segmentation
• Market analysis
• Consumer profiling

The process of creating a unique identity for a product or company through design, messaging, and overall customer experience. It helps distinguish a company’s products from competitors. 

• Marketing
• Product Development
• Branding
• Advertising

A statement that explains how a product or service solves a problem, provides benefits, and why it is better than alternatives. It’s the core reason a customer should choose a specific product or service.

• Value proposition
• Market analysis
• Customer testimonial
• Unique selling point

The combination of four key elements—Product, Price, Place, and Promotion—that a company uses to market its products or services. It’s often expanded to include additional Ps like People and Process.

• Brand Positioning
• Market Strategy
• Marketing Mix
• Sales Funnel

The complete experience a customer has with a brand, from initial awareness to purchase and post-purchase activities. It helps marketers understand and improve each step to build better relationships.

• Customer Journey
• Purchase Funnel
• Brand Awareness
• Customer Experience

The process of attracting and converting potential customers (leads) into individuals interested in your company’s products or services, often through digital marketing channels, events, or promotions.

• Lead generation
• Customer retention
• Market analysis
• Brand awareness

A strategy focused on creating and distributing valuable, relevant content to attract and engage a specific target audience, with the goal of driving profitable customer action.

• Search Engine Optimization
• Social Media Marketing
• Content Marketing
• Email Marketing

The practice of optimizing a website or online content to improve its ranking in search engine results, helping businesses increase visibility and attract more traffic. 

• Social Media Optimization (SMO)
• Content Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)

The total revenue a business can expect from a single customer over the entire duration of their relationship. It helps companies measure long-term profitability and customer loyalty.

• Return on Investment (ROI)
• Customer Lifetime Value (CLV)
• Average Revenue Per User (ARPU)
• Customer Acquisition Cost (CAC)