Brands Vocab

loyalty

• The introduction of a product to the market

• How familiar people are with a brand (or its logo and slogan)

• The tendency to always buy a particular brand

• The title given to a product by the company that makes it

launch

• the introduction of a product to the market 

• using an existing name on another type of product

• when products are used in films of TV shows

• the title given to a product by the company that makes its

Leader

• the ideas and beliefs people have about a brand

• the second best selling product or brand in a market 

  
  

• the use of a well- known person or celebrity to advertise products 

• the best selling product or brand in a market 

  
  

Image

• the percentage of sales a company has

• the ideas and beliefs people have about a brand

• when products are used in films of TV shows

• how familiar people are with a brand (or its logo and slogan)

Lifecycle

• the set of products made by a company

• using an existing name on another type of product

•  customers of a similar age, income level, or social group
  

• the length of time people continue to buy a product 

Share

• set of products made by a company 

  Placement- when products are used in films of TV shows

• using an existing name on another type of product

• the percentage of sales a company has

• the best selling product or brand in a market

Awareness

• the use of a well- known person or celebrity to advertise products 

•  when products are used in films of TV shows

• the tendency to always buy a particular brand

•  how familiar people are with a brand (or its logo and slogan)

Placement

•  when products are used in films of TV shows

• the second best selling product or brand in a market

• the ideas and beliefs people have about a brand

• the use of a well- known person or celebrity to advertise products

Challenger

• using an existing name on another type of product

•  the percentage of sales a company has

• the second best selling product or brand in a market

• the best selling product or brand in a market

Stretching

• the tendency to always buy a particular brand

• using an existing name on another type of product

•  the length of time people continue to buy a product

• the title given to a product by the company that makes it