ETR 2633 CHAPTER 2 BUSINESS MODEL CANVAS

A company profile is part of a business plan.

• True

• False

A mission statement outlines the long-term aspirations of a business.

• True

• False

A company history does not include key milestones.

• True

• False

Customer segments in the BMC are the resources required for value creation.

• True

• False

A value proposition distinguishes a company from its competitors.

• True

• False

The mission of a company focuses on its core values.

• True

• False

Fixed costs vary depending on the number of products produced.

• True

• False

Licensing is a way to generate revenue from intellectual property.

• True

• False

Cost-driven models aim to reduce expenses as much as possible.

• True

• False

Joint ventures can be included as key partners in the BMC.

• True

• False