What is a new product?

Quiz on Developing Products

Quiz
•
Business
•
University
•
Hard
Muntuza Mthembu
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A product that has been on the market for years
A product that has no competition
A product that is a new invention or creation
A product that is only available in one region
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a characteristic of new products?
Relative advantage
Complexity
Compatibility
Popularity
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step in the new product development process?
Concept testing
Profitability analysis
Test marketing
Idea generation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of new product is a new addition to a manufacturer's existing range?
Improved products
Repositioned products
Line extensions
New-to-the-world products
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of idea screening in the product development process?
To analyze profitability
To test product concepts
To eliminate inconsistent ideas
To generate new ideas
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which category of adopters includes the first 2.5% of consumers?
Innovators
Laggards
Early majority
Late majority
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main focus of the consumer adoption model?
Categorizing consumer behavior
Understanding market trends
Identifying product features
Analyzing competitor strategies
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