Advertising Terminology
Authored by KIMBERLY LANDER
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16 questions
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1.
OPEN ENDED QUESTION
30 sec • Ungraded
Last name
Evaluate responses using AI:
OFF
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Technique that demonstrates the credibility of the SPEAKER.
ethos
pathos
logos
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Techniques that evoke an emotional response in the AUDIENCE
ethos
pathos
logos
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Techniques that demonstrate the logic of the TEXT.
ethos
pathos
logos
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A mark or emblem that is used to promote public identification and recognition of a brand or service
slogan
logo
banner
copy
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of promoting products or services, including market research and advertising
product placement
testimonial
marketing
commercial
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An image-based advertisement that appears across a website or web page
sponsored link
marketing
ambient advertising
banner ad
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