03 Targeting your Audience

A company is launching a new line of trendy, affordable smartphones.

• Retired Seniors

• Middle-aged professionals

• Teenagers and young adults

• Small business owners

A luxury car manufacturer is adverting their latest high-end sports car.

• College students

• Wealthy individuals

• Families with young children

• Environmental activists

An online educational platform offers free coding courses.

• Aspiring programmers and tech enthusiasts

• Retired individuals looking for new hobbies

• Professional chef's seeking new skills

• Elementary school teachers

A new organic baby food brand is entering the market.

• College students

• Childless couples

• Pet owners

• Health-conscious parents

A travel agency specializes in adventure tours to exotic locations

• Elderly retirees

• Young, adventurous travellers

• Families with toddlers

• Business executives on work trips

A financial advisor is offering services for long-term investment planning.

• Children under 12

• College students with part time jobs

• Middle-aged adults planning for retirement

• Professional athletes at the peak of their careers

A new line of eco-friendly cleaning products is being marketed.

• Environmentally conscious consumers

• Fast food restaurant owners

• Professional race car drivers

• Deep-sea fisherpeople

A streaming serive is launching a new app for educational cartoons.

• Senior citizens

• Parents of young children

• College professors

• Corporate executives

A company is promoting a new line of ergonomic officer furniture.

• Professional athletes

• Stay-at-home parents

• Office workers and remote employees

• Elementary school students

A fitness influencer is promoting a new high-intensity workout program.

• Bedridden hospital patients

• Fitness enthusiasts looking for a challenge

• People with mobility issues

• Preschool teachers