Customer Segmentation

__________are used to divide the total market for their product into smaller, more specific groups.

• Geographic Data

• Customer Survey

• Behavioral Research

• Market Segmentations Methods

Chad has an interest partying every weekend this can help a marketer determine his ______.

• Psychographic criteria
• Geographic criteria
• Demographic criteria
• Behavioral criteria

_____________involves using a single marketing strategy to reach all customers.

• A Market Plan
• Keeping up with the trends
• Mass Marketing
• None of the above

The term "Demographics" refers to

• Grouping potential customers based on their beliefs and preferences

• Grouping potential customers based on whether or not they have purchased a product in the past

• Grouping potential customers using statistical data such as age, race and gender

• Grouping potential customers based on where they live

Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?

• Age

• Household Income

• Race

• Political preference

Segmenting a market based on customers' attitudes, opinions, and interests is called

• Demographics

• Psychographics

• Geographics

• Market Segmentation

Segmenting a market based on customers' buying habits is an example of

• demographic segmentation

• psychographic segmentation

• behavioral segmentation

• geographic segmentation

A ________analysis is based on a customers changes in attitudes, lifestyles, values, and interests.

• Demographic

• Social-Cultural(Psychographics)

• Geographic

• Behavioral

Target market is the group of customers at which a product or service is aimed at?

• True

• False

A customers interest in playing basketball can help a marketer determine his/her ______.

• Psychographic criteria
• Geographic criteria
• Demographic criteria
• Behavioral criteria