Promotion & Selling Review

A set of principles regarding right and wrong behaviour .....

• Legislation

• Publicity

• Laws

• Ethics

When the total market is subdivided into groups of people who share one or more common characteristics ....

• Market Research

• Market Segmentation

• Target Marketing

• Secondary Target Market

The development of long-term relationships with individual customers ...

• Relationship Marketing

• Publicity

• Loyalty Scheme

• Rewards Program

When products that are the same or similar are made to appear different and/or better than those of their competitors ...

• Product Endorsement

• Product Differentiation

• Product Placement

• Product Positioning

The inclusion of advertising in entertainment ...

• Product Differentiation

• Product Placement

• Product Positioning

• Product Endorsement

The creation of a product image compared with the image of competing products ...

• Product Positioning

• Product Differentiation

• Product Endorsement

• Product Placement

The group of customers to whom the business intends to sell a product ...

• Market Segmentation

• Publicity

• Target Market

• Fair Trade

The four P's of product promotion are ...

• Product - Place - Promotion - Patience

• Price - Promotion - Product - Preview

• Place - Preview - Promotion - Patience

• Product - Price - Place - Promotion

The subset of the market on which a specific product is focused is a ...

• Market Subset

• Target Market

• Market Segmentation

• Niche Market

Which of the following is NOT a technique of misleading advertising ...

• Exaggerated Claims

• Vague Statements

• Free Products

• Special Offers