Understanding Market Segmentation

Quiz
•
Business
•
5th Grade
•
Hard
norashiqin majid
FREE Resource
6 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Lily is conducting a market research project for her business class. She needs to understand different ways to segment her target audience. What is demographic segmentation?
Dividing the market based on age, gender, income, education, and occupation.
Segmenting customers based on their location.
Dividing the market by lifestyle and personality traits.
Segmenting based on customer behaviors.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In a marketing class, Liam is learning about different ways to segment customers. What is behavioral segmentation?
Dividing the market based on age, gender, income, education, and occupation.
Segmenting customers based on their location.
Dividing the market by lifestyle and personality traits.
Segmenting based on customer behaviors.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary focus of market segmentation in Nora's new clothing line?
To increase overall market size.
To identify specific customer needs and preferences.
To reduce competition in the market.
To create a one-size-fits-all marketing strategy.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Liam is a marketing manager at a tech company. What is the purpose of market segmentation?
To create a uniform marketing strategy for all customers.
To identify and target specific groups of consumers.
To increase the overall sales volume without differentiation.
To eliminate competition in the market.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sophia is trying to understand the difference between geographic and demographic segmentation for her marketing project. What should she know?
Geographic segmentation focuses on location, while demographic segmentation focuses on characteristics like age and income.
Geographic segmentation is more effective than demographic segmentation.
Demographic segmentation is based on customer behaviors, while geographic segmentation is not.
There is no difference; they are the same concept.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of psychographic segmentation in a marketing campaign for a new product aimed at college students like Benjamin, Olivia, and Kai?
Segmenting customers based on their income level.
Dividing the market by geographic regions.
Classifying consumers based on their values and lifestyles.
Grouping customers according to their purchasing frequency.
Similar Resources on Wayground
8 questions
MKT 243 ( Chapter 4)

Quiz
•
1st - 5th Grade
10 questions
STP Marketing

Quiz
•
1st - 5th Grade
11 questions
Edexcel GCSE Business 1.2

Quiz
•
1st - 7th Grade
10 questions
Principles of Marketing

Quiz
•
1st - 12th Grade
10 questions
Introduction to Machine Learning

Quiz
•
KG - Professional Dev...
10 questions
Business Location

Quiz
•
KG - 12th Grade
10 questions
Market Research Vocabulary

Quiz
•
KG - 12th Grade
10 questions
Distribution

Quiz
•
1st Grade - Professio...
Popular Resources on Wayground
11 questions
Hallway & Bathroom Expectations

Quiz
•
6th - 8th Grade
20 questions
PBIS-HGMS

Quiz
•
6th - 8th Grade
10 questions
"LAST STOP ON MARKET STREET" Vocabulary Quiz

Quiz
•
3rd Grade
19 questions
Fractions to Decimals and Decimals to Fractions

Quiz
•
6th Grade
16 questions
Logic and Venn Diagrams

Quiz
•
12th Grade
15 questions
Compare and Order Decimals

Quiz
•
4th - 5th Grade
20 questions
Simplifying Fractions

Quiz
•
6th Grade
20 questions
Multiplication facts 1-12

Quiz
•
2nd - 3rd Grade