Market Research Vocabulary

Market Research Vocabulary

KG - 12th Grade

10 Qs

quiz-placeholder

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Market Research Vocabulary

Market Research Vocabulary

Assessment

Quiz

Business

KG - 12th Grade

Medium

Used 4+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

What type of data shows numerical information to analyze for market research purposes?

Qualitative Data

Quantitative Data

2.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

You do not need to research all 4 P's in a market research study.

True

False

3.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

What type of question is this an example of:

What are your thoughts about the new name for the Washington Commanders? (choose one)

I Like It

It is a good name

It is ok

I do not like it

Go back to the old name

Closed Ended Questions

Open Ended Questions

4.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Research you do for a study.

Primary Research

Secondary Research

5.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

The type of primary research where you collect information without interacting with the participant.

Focus Group

Experiment

Observation

Survey

6.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

The Buffalo Bills wanted to raise ticket prices. For two games, they decided to increase prices by $10 per ticket to see if it would change the amount of people who purchased tickets. What type of primary research is this?

Focus Group

Experiment

Observation

Survey

7.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

This is the process of collecting, recording, analyzing, and presenting data related to marketing goods and services.

Marketing

Target Market

Market Research

Test Market

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