Marketing Careers

What career involves determining why customers do what they do?

• Sales

• Distribution/Warehousing
  

• Marketing research
  

• Advertising

What skills do you need to succeed in working with others in marketing?

• People skills
  

• Creativity

• Math skills
  

• Technological know-how
  

What is at the center of all marketing activities?

• Math

• Technological skills
  

• Purchasing

• Communication

What personal characteristic is helpful to marketers who are responsible for developing new
sales programs?

• Creativity

• Honesty

• Empathy

• Integrity

Tania's main job duties include organizing focus groups, product tests, and surveys. Tania likely
works in

• sales.

• customer service.
  

• marketing research.
  

• public relations.
  

Which of the following is a job duty for a merchandiser/buyer:

• Writing press releases

• Negotiating with vendors

• Designing advertisements

• Organizing focus groups

At Paul's job, he's in charge of building a positive public image for his company. He develops
relationships with the public and media and manages crises that may threaten his company's
reputation. Which of the following marketing careers does Paul have:

• Sales

• Public relations
  

• Marketing research

• Product/Brand management
  

Orlando's main job duties include resolving complaints and returns, answering questions, and
creating goodwill. What marketing career does Orlando have?

• Customer service

• Marketing management

• Service marketing

• Marketing research

Which of the following is a job duty for advertisers:

• Negotiating with vendors
  

• Persuading people to buy what the company is selling

• Running product tests

• Managing crisis that may threaten reputations

Which of the following is a position within product and brand management:

• Content strategist
  

• Advertising director
  

• Customer service manager
  

• Marketing analyst