Marketing Introduction

What is marketing?

• process of presenting a product to the public

• knowing customers who want or need a product

• process of creating, promoting, and presenting a product or service

• process of selling

There are 7 functions of marketing. Which function includes getting money that is necessary to set up or run a business?

• Promotion

• Financing

• Distribution

• Product/Service Management

Which function of marketing includes deciding how much to charge for a product or service?

• Promotion

• Product/Service Management

• Financing

• Pricing

Which function of marketing is providing customers with goods or services they choose to buy?

• Selling

• Promotion

• Financing

• Pricing

What is the marketing mix?

• the mix of people needed for the marketing process

• a recipe for marketing

• part of the functions of marketing

• four basic marketing strategies: product, place, price, and promotion

How many marketing functions exist?

• 1

• 3

• 5

• 7

Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?

• Channel management
• Advertising
• Product management
• Marketing research

A service is a type of product that is...

• Inedible

• Incredible

• Inverted

• Intangible

This picture best represents which marketing function?

• promotion

• product/service

• place

• price

Deciding where to sell your products falls under...

• Promotion

• Pricing

• Distribution

• Financing