Quiz on Creative Elements in Advertisements

This type of image includes illustrations, hand-drawn images and animated characters.

• cartoons

• models

• CEOs

• animals

Why are animals used in advertisements? (3)

• emotional appeal

• relatability

• rational appeal

• symbolize traits

• transformational advertising

This type of visual image has a reputational risk to it.

• cartoons

• parents and children

• celebrities

• staff members

What role do colors play in advertisements?

• They are irrelevant to brand identity.

• They reinforce or project an idea.

• They only serve decorative purposes.

• They are used to confuse the audience.

Many people think that this kind of visual is not authentic.

• Customers

• Parents and Children

• Staff Members

• CEOs

The most common type of visual in an advertisement is the:

• cartoon

• product

• animal

• model

If Coca-Cola needs to use red in all their advertisements, this is an example of them using:

• color

• cartoons

• animals

• models

If a brand decides to make their advertisements red and yellow for TET, this is an example of color and...

• brand identity

• creative identity

What does the color grey signify in advertisements?

• Happiness

• Excitement

• Boredom

• Energy

What is brand identity?

• The size of the advertisement.

• The collection of elements portraying a brand's image.

• The cost of advertising.

• The number of colors used in an ad.