Exploring Business Research Methodology

What is qualitative research primarily focused on?

• Analyzing statistical data and trends.

• Measuring numerical variables and outcomes.

• Understanding human behavior and experiences.

• Conducting experiments in controlled environments.

Which of the following is a common quantitative research technique?

• Surveys

• Case Studies

• Focus Groups

• Interviews

What is the purpose of data collection strategies in research?

• To collect data for marketing purposes only.

• To systematically gather relevant, reliable, and valid information for research.

• To create a database for personal use without any research intent.

• To analyze historical data without relevance to current research.

What is a sampling method that involves selecting every nth participant?

• Cluster sampling

• Systematic sampling

• Random sampling

• Stratified sampling

Why is research ethics important in business research?

• Research ethics is only necessary for academic studies.

• Research ethics can be ignored if the results are beneficial.

• Research ethics is important to ensure integrity, protect participants, promote trust, and prevent misconduct.

• Research ethics is primarily about maximizing profits.

What is the primary goal of data analysis in research?

• To collect data for future use.

• To ensure data is stored securely.

• To create complex algorithms for data processing.

• To extract meaningful insights and conclusions from data.

What is the first step in the research process?

• Collect data through surveys.

• Formulate a hypothesis.

• Identify and define the research problem.

• Conduct a literature review.

Which type of research aims to explore new phenomena?

• Exploratory research

• Causal research

• Descriptive research

• Quantitative research

What is the difference between primary and secondary data?

• Primary data is outdated information, while secondary data is current and relevant.

• Primary data is collected from multiple sources, whereas secondary data is collected from a single source.

• Primary data is always quantitative, while secondary data is qualitative.

• Primary data is original and specific to the research, whereas secondary data is existing data used for analysis.

What is a focus group used for in qualitative research?

• A focus group is used to conduct quantitative surveys.

• A focus group is used to gather qualitative insights and perspectives from participants.

• A focus group is used to analyze statistical data.

• A focus group is used to test product prototypes.