BUSINESS ENVIRONMENT

technological environment includes:

• advances in production technology
• advances in information technology
• popularity of e -banking
• all of the above

Following is not the features of business environment:

• Totality of external forces
• dynamic nature
• industrial policy
• uncertainty

Which of the following is an example of social environment?

• money supply in the economy     
• consumer protection act
• The constitution of the country       
• composition of family

You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying?

• the macroenvironment

• the microenvironment

• the marketing environment

• the demographic environment

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• the marketing environment

• the cultural environment

• strategic planning

• the marketing mix

The study of population factors is called:

• anthropology

• economics

• demographics

• sociology

Name the 6 forces of macro environment

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Business Environment means *

• Internal Environment of Business

• External Environment

• Internal and External Environment

• Economic Environment of country

Which of the following is not a feature of Business environment? *

• Interrelated Elements

• Complex

• Continuous

• Dynamic

The surrounding conditions in which the business operates are called....

• Environments

• Business contacts

• Business Environments

• Business Conditions