The World of Marketing TEST REVIEW

Name the 7 marketing functions

Which of the following represents a company's total efforts directed at satisfying customers' needs and wants in order to earn a profit?

• Consumer Market

• Marketing Concept

• Organizational Market

• Product-Oriented Market

Business-to-business (B2B) includes all business that buy their product to aid in operations.

• Organizational-Oriented Marketing

• Market-Oriented Marketing

• Consumer-Oriented Marketing

• Product-Oriented Marketing

Companies design products first without checking for consumer preference, then spend money to convince you to buy the product.

• Organizational-Oriented Marketing

• Market-Oriented Marketing

• Consumer-Oriented Marketing

• Product-Oriented Marketing

Which type of market consists of consumers who purchase goods and services for personal use?

• Organizational-Oriented Marketing

• Market-Oriented Marketing

• Consumer-Oriented Marketing

• Product-Oriented Marketing

Companies design products in order to satisfy customers' needs and wants.

• Organizational-Oriented Marketing

• Market-Oriented Marketing

• Behavior-Oriented Marketing

• Product-Oriented Marketing

Which of the following represents tangible products that have monetary value?

• Services

• Goods

Which of the following represents intangible products that have monetary value?

• Services

• Goods

Which of the following consists of all people who share similar needs and wants, plus have the ability to purchase products

• Market

• Information

• Management

• Utility

What marketing strategy uses one singular approach to reach all its customers without breaking their target market into smaller segments?

• Demographics

• Geographics

• Psychographics

• Behavioral

• Mass Marketing