Y9 Business Studies - C19 The Marketing Mix: Place

What is the primary role of 'place' in the marketing mix?

• To design the product packaging

• To promote the product through advertising

• To ensure the product is available to consumers

• To determine the price of the product

Which distribution channel involves the manufacturer selling directly to the customer?

• Channel 1

• Channel 4

• Channel 2

• Channel 3

What is a common characteristic of wholesalers?

• They sell directly to consumers

• They only sell online

• They break bulk for retailers

• They manufacture products

Which method of distribution is characterized by selling goods directly to consumers?

• Chain stores

• Supermarkets

• Department stores

• Mail order

What is a disadvantage of using a wholesaler?

• More expensive for small retailers

• Provides advice on selling

• Reduces storage costs

• Breaks bulk for retailers

Which factor should be considered when selecting a distribution channel?

• The size of the product

• The brand name of the product

• How perishable the product is

• The color of the product

What is a characteristic of e-commerce?

• It does not involve customer interaction

• It is only for large businesses

• It uses the internet for transactions

• It requires physical stores

Which method of transporting goods is considered the fastest?

• Air freight

• Railways

• Sea freight

• Road haulage

What is a key advantage of using road haulage?

• It can advertise on the side of lorries

• It is only for international trade

• It is the cheapest method

• It is the fastest method

Which distribution channel is most suitable for perishable products?

• Channel 4

• Channel 3

• Channel 2

• Channel 1