
Preliminary Exam in Tourism & Hospitality Marketing
Quiz
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Business
•
3rd Grade
•
Medium
Jean Aridjan
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20 questions
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1.
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45 sec • 2 pts
An inner drive that makes people take a specific plan of action to satisfy their needs. Hudson (2008) defines needs as the gap between what customers have and what they would like to have; they are as the force that arouses. kotler (2010) states that a need becomes a motive when it is aroused to a sufficient level of intensity that prompts a person to take action.
2.
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45 sec • 2 pts
Hofstede defines as the collective mental programming of the human mind which distinguishes one group of people from another. This kind of programming influences patterns of thinking which are reflected in the meaning people attach to various aspects of life and become crystalized in the institutions of a society.
3.
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1 min • 2 pts
Needs/problem Recognition, informative search, Alternative evaluation, purchase Decision, Post-purchase evaluation
4.
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1 min • 2 pts
As defined in business dictionary.com, is an assessment of how well the delivered service conforms to the client's expectations. service business operators often assess this. it provided to their customers in order to improve their service, to quickly identify problems, and to better assess client satisfactions.
5.
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45 sec • 2 pts
Is the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services to satisfy their needs and desires (Belch and Belch 2008). Purchase decisions, especially for tourism products, are usually arrived at after a long and detailed process of information search, brand comparisons, and evaluation.
6.
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45 sec • 2 pts
Is developing competitive positioning for the product and an appropriate marketing mix (Kotler et al. 2017)
7.
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45 sec • 2 pts
Is practiced by companies with limited resources. it pursues getting a big share of a small market rather than a small share of a large market.
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