marketing

the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

• exchange

• marketing

• customer value

• sales satisfaction

people giving up something in order to receive something else they would rather have

• exchange

• marketing

• marketing concept

• production orientation

philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace

• marketing concept

• customer value

• societal marketing orientation

• production orientation

belief that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits

• customer satisfaction

• sales orientation

• marketing

• customer value

idea that the social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organizational objectives

• market orientation

• sales orientation

• marketing concept

• relationship marketing

philosophy that assumes that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product; it is synonymous with the marketing concept

• market orientation

• business

• exchange

• sales orientation

idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long-term best interests

• marketing orientation

• marketing concept

• sales concept

• societal marketing orientation

relationship between benefits and the sacrifice necessary to obtain those benefits

• customer satisfaction

• customer value

• relationship satisfaction

• relationship marketing

customers' evaluation of a good or service in terms of whether it has met their needs and expectations

• Societal marketing orientation

• customer relationship

• marketing concept

• customer value

strategy that focuses on keeping and improving relationships with current customers

• customer value

• customer satisfaction

• relationship marketing

• market orientation