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MARKETING QUIZ

Authored by Antonia Longoria

Business

12th Grade

Used 6+ times

MARKETING QUIZ
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13 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

Public Relations
Advertising
Marketing
Sales

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define Marketing Mix

A strategy focused solely on social media advertising.
A method for determining employee salaries.
A plan for managing customer complaints.
The marketing mix is a combination of Product, Price, Place, and Promotion strategies used to market a product or service.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

document which outlines a business's marketing problems and how they will be addressed and solved

Market analysis
Marketing plan
Sales strategy
Business proposal

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

division of the mass market based on shared characteristics

Market analysis
Consumer profiling
Market segmentation
Target marketing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define Target Market

A target market is the price point at which a product is sold.
A target market is the total population of a country.
A target market is a specific group of consumers a business aims to reach with its products or services.
A target market is a random selection of consumers.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define Market Research

Market research is only about advertising strategies.
Market research involves only financial analysis of a company.
Market research is the process of selling products directly to consumers.
Market research is the systematic collection and analysis of data regarding a market, including information about consumers, competitors, and the overall industry.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

past research which has already been performed and often already published

Secondary Research

Unpublished findings
Hypothetical studies
Future research

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