MARKETING QUIZ

the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

• Public Relations
• Advertising
• Marketing
• Sales

Define Marketing Mix

• A strategy focused solely on social media advertising.
• A method for determining employee salaries.
• A plan for managing customer complaints.
• The marketing mix is a combination of Product, Price, Place, and Promotion strategies used to market a product or service.

document which outlines a business's marketing problems and how they will be addressed and solved

• Market analysis
• Marketing plan
• Sales strategy
• Business proposal

division of the mass market based on shared characteristics

• Market analysis
• Consumer profiling
• Market segmentation
• Target marketing

Define Target Market

• A target market is the price point at which a product is sold.
• A target market is the total population of a country.
• A target market is a specific group of consumers a business aims to reach with its products or services.
• A target market is a random selection of consumers.

Define Market Research

• Market research is only about advertising strategies.
• Market research involves only financial analysis of a company.
• Market research is the process of selling products directly to consumers.
• Market research is the systematic collection and analysis of data regarding a market, including information about consumers, competitors, and the overall industry.

past research which has already been performed and often already published

• Secondary Research

• Unpublished findings
• Hypothetical studies
• Future research

Define Primary Research

• Secondary research involves analyzing existing data.
• Primary research is only conducted through surveys.
• Primary research is the collection of data from online sources.
• Research done firsthand for the first time.

system for gathering and organizing marketing information used in decisionmaking

• Customer Relationship Management (CRM)
• Data Analysis System (DAS)
• Marketing Information System (MIS)
• Sales Tracking System (STS)

broad, long-term expectations for future achievements

• past achievements
• goals

• short-term goals
• immediate objectives