Digital Transformation Module Quiz

What type of goals should be set according to the learning material?

• Clear, Achievable Goals

• Ambitious, Long-term Goals

• Vague, Flexible Goals

• Short-term, Easy Goals

What type of work outputs are identified in the image?

• Qualitative

• Quantifiable

• Subjective

• Theoretical

What should be checked according to the image?

• Market trends

• Goals achieved

• Employee satisfaction

• Product quality

What did the digital transformation project at John Lewis Partnership aim to enhance?

• Employee benefits

• Customer experience

• Store locations

• Product variety

What was the role of the executive team and employees in the transformation process?

• They were not involved

• They provided necessary resources and support

• They opposed the transformation

• They were responsible for marketing

What was the main focus of the digital transformation at John Lewis Partnership?

• To increase the number of physical stores

• To enhance customer experience and improve efficiency

• To reduce the number of employees

• To focus on physical store sales

What was the role of Sir Charlie Mayfield in the John Lewis Partnership?

• CEO

• Chairman

• CFO

• Head of Marketing

What was one of the main challenges faced by John Lewis regarding their IT infrastructure?

• Lack of skilled employees

• Outdated IT infrastructure

• High operational costs

• Poor customer service

How did Mayfield address the concerns of employees about job security and routine disruption?

• By offering higher salaries

• Through open communication, transparency, and reskilling/upskilling

• By reducing working hours

• By outsourcing jobs

What was one of the strategies used by Mayfield to support the transformation at John Lewis?

• Investment in new technology and development of a digital platform

• Hiring more employees

• Reducing product prices

• Expanding the physical store network