Publishing a persuasive advert | Starter Quiz | Oak National Academy

Order the features in the order you would find them in a persuasive advert.

• Happy and Healthy - Paragraph 1

• Headline

• Happy and Healthy - Paragraph 2

• Opening (rhetorical question)

Answer explanation

You will be revisiting these in order to support you in publishing today!

Match the vocabulary to the correct definition.

• publish

• refers to the way the information is organised on the page

• slogan

• to produce a final, best version that is available to others

• layout

• a short and striking or memorable phrase used in advertising

Answer explanation

These pieces of key vocabulary are crucial for the lesson on publishing a persuasive advert.

How can you make the headline appealing to the reader?

• large font

• small font

• make it colourful

• use a linguistic technique

• use plain and simple font/colours

Answer explanation

These are great visual and linguistic techniques that appeal to the consumer.

What does the opening of the persuasive advert contain?

• detail on the health benefits of the product

• detail on the taste of the product

• a rhetorical question to hook the reader

• a follow up statement linking to the question

Answer explanation

Hooking the reader is crucial for making them engage with the full advert.

What does paragraph one of the main text focus on in the persuasive advert on chocolate energy balls?

• detail about the health benefits of the product

• communicating the unique selling point

• focusing on the taste of the product

• the slogan

Answer explanation

The taste of the product and the chocolate ingredient is crucial for appealing to the reader at the beginning of the advert.

What does paragraph two of the main text focus on in the persuasive advert on chocolate energy balls?

• the opening rhetorical question

• the health benefits of the product

• reinforcing the unique selling point

• the taste of the product

Answer explanation

Providing detail about the ingredients, nutrients and health benefits of a food product is crucial for further persuasion.