Advertisement - Persuasive Techniques

Which persuasive technique uses 'we, us, our' to make the audience feel included

• Exclusive language

• Inclusive language

• Anecdote

• Alliteration

Which persuasive technique is this?

Using questions that don’t need an answer but instead are making a point to the audience.

• Appeal to fear

• Hyperbole

• Rhetorical question

• Attack

What type of technique is this advertisement using and how is it used?

• Warm and Fuzzy

  - Uses sentimental images (families, kids and animals) to stimulate feelings of pleasure, comfort, and delight.

• Bandwagon

  - Ads showing lots of people using the product

• Colour

  - attract attention, evoke certain feelings

• Fear

  - Uses something disliked or feared by the intended audience to promote a "solution.”

What persuasive technique is used in this advertisement?

• Use of Colour

• Humour

• Association

• Fear

How is the technique 'testimonials' used in this advertisement?

• Words such as ‘we’, ‘you’, ‘our’ and ‘us’. Creates a connection

• Links a product or idea with something already liked or desired by the target audience

• Ads showing lots of people using the product

• An attempt to persuade the reader by using a celebrity, expert, plain folk.

Identify the persuasive technique in this advertisement

• Flag waving

• Bandwagon

• Australian

• Testimonials

What is the purpose of advertising?

Give one example of a persuasive technique and explain how it is used.

Using words that make people feel sad, angry, upset, sympathetic or guilty is an example of

• Emotive language

• Hyperbole

• Repetition

• Expert opinion

This type of persuasive technique attempts to make a person feel something specifically and uses that feeling to sell a product or convince the audience of something.

• Emotional appeal

• Inclusive language

• Expert opinion

• Anecdote

This persuasive technique uses particular words or phrases over and over in order to emphasise certain ideas and make them more memorable.

• Emotional appeal

• Repetition

• Inclusive language

• Hyperbole