Intro to DMM

Digital marketing is the component of marketing that utilizes internet and online based digital technologies to promote products and services.

• True

• False

All businesses should have a strong DMM presence

• True

• False

Most purchasing decisions begin ______.

• The goal of this type of marketing is to reach potential customers through the use of content that is usually published on a website and then promoted through social media, email marketing, etc.

• Digital Marketing

• Content Marketing

• SEO

• PPC

With this type of marketing, social media influencers promote other people’s products and encourage views to business. Influencers can earn a commission if sales are made.

• SEO

• Email Marketing

• Affiliate Marketing

• Content Marketing

This type of marketing should represent a brand, product, and service in a memorable  and clear way. This is a very powerful channel.

• PPC

• Email Marketing

• Content Marketing

• Website Marketing

• This type of advertising enables marketers to reach Internet users on a number of digital platforms through paid ads.

• PPC

• SEO

• MNZ

• TLZ

This type of marketing is still one of the most effective digital marketing channels, it is a way to get in touch with people interested in your business. 

• Website Marketing

• Email Marketing

• Social Media Marketing

• Affiliate Marketing

This type of marketing is websites and applications that enable users to create and share content or to participate in social networking.

• Content Marketing

• Website Marketing

• Social Media Marketing

• Email Marketing

Youtube, TikTok, Insta Reels are all part of _____ marketing.