Nykaa Business Strategy Quiz

What is an IPO?

• Initial Public Offering

• International Payment Order

• Internal Profit Objective

• Independent Payment Option

Nykaa became a unicorn in which year?

• 2018

• 2019

• 2020

• 2021

In what year did Nykaa go public?

• 2019

• 2020

• 2021

• 2022

What was Nykaa’s stock peak price after listing?

• ₹1125

• ₹2570

• ₹1800

• ₹2000

Nykaa's profits fell by what percentage after its IPO?

• 50%

• 75%

• 96%

• 100%

What was the strategy Nykaa used to attract investors during the stock price fall?

• Issuing bonus shares

• Launching new products

• Reducing prices

• Merging with another company

What ratio of bonus shares did Nykaa issue to its investors?

• 2:1

• 3:1

• 4:1

• 5:1

Which of the following companies also saw a steep decline in stock price after IPO like Nykaa?

• Paytm

• Amazon

• Flipkart

• Jio

Which of the following describes the term “unicorn” in the context of startups?

• A company with unique products

• A company with a market value over $1 billion

• A company that is publicly traded

• A company that has gone bankrupt

What is the primary purpose of issuing bonus shares?

• To reduce company profits

• To increase share capital

• To reward employees

• To attract more investors