Retail PKK

________ is the value-creating activity in which a retailer makes available a wide range of products of different brands and prices at a single location (CLO1)

• Providing services

• Breaking bulk

• Providing assortments

• Holding inventory

• Exclusive dealing

A major value-providing activity performed by retailers is ________, so that products will be available when consumers want them (CLO1)

• breaking bulk

• holding inventory

• scrambled merchandising

• backward integration

• providing assortments

With respect to retailing, which of the following best defines assortment of merchandise? (CLO1)

• Each different item of merchandise offered by a retailer

• The number of different items offered in a merchandise category

• The number of merchandise categories a retailer offers

• Merchandise with minor mistakes in construction

• End-of-season merchandise that will not be used in following seasons

Which of the following differentiates a hypermarket from a supercenter? (CLO1)

• Hypermarkets do not offer self-service facilities, whereas supercenters offer self-service facilities to their customers

• Hypermarkets carry a larger proportion of food items, whereas supercenters carry a larger portion of non-food items

• Hypermarkets have a greater emphasis on dry groceries, whereas supercenters have a greater emphasis on perishables.

• Hypermarkets are very common in the United States, whereas supercenters are not common in the United States.

• Hypermarkets provide large parking facilities to its customers, whereas supercenters do not provide parking facilities to their customers.

After using her same car for 17 years, Tracey's mechanic told her that it would cost more to fix the transmission than what the car was worth. She decided it was time for a new car. In which stage of the buying process is Tracey involved? (CLO2)

• Product selection

• Need recognition

• Information search

• Product examination

• Product purchase

Burger King in RNR Sungai Buloh, Selangot, was not allowed to have a sign taller than 10 ft. and could not have any neon lights on the outside of the building. This is an example of the use of a...............(CLO2)

• building code.

• blue law

• licensing requirement.

• trading area code.

• common maintenance code.

Syafiq Kyle was walking across campus to the library when he noticed an area that had posters displayed and for sale that was not there earlier in the week. This retail format would be an example of a (CLO1)

• kiosk.

• parasite store.

• store within a store.

• timed leased agreement.

• pop-up shop.

Customer loyalty means (CLO1)

• customers are committed to purchasing from the retailer and will seldom shop at competing stores.

• customers have a high frequency of purchasing merchandise from the retailer.

• customers have most recently shopped and purchased from the retailer.

• customers make the highest amount of their purchases at one retailer and will be loyal to that retailer.

• customers have positive emotions about a retailer and will be loyal to that retailer.

Which of the following schemes is the correct order describing the levels of the merchandise classification scheme from the highest level to the lowest level ? (CLO1)

• Department-Merchandise Group-Classification-Category-SKU

• Merchandise Group-Classification-Department-Category-SKU

• Merchandise Group-Department-Classification-Category-SKU

• Classification-Department-Category-Merchandise Group-SKU

• Category-Classification-Merchandise Group-Department-SKU

Which of the following persons is a vendor who forms an alliance with a retailer to help gain consumer insight, satisfy customer needs, and improve performance and profit across a category? (CLO1)

• Assortment supervisor

• Category captain

• Category manager

• Category specialist

• Consumer advocate