Marketing Mix

Which "P" of the Marketing Mix invovles advertising, selling and incentives such as coupons?

• Product

• Price

• Place

• Promotion

Which "P" of the Marketing Mix is Pepsi addressing when the breakdown the costs of production for a 12 pack?

• Product

• Price

• Place

• Promotion

Which "P" of the Marketing Mix did Coke Zero use when they adjusted the taste?

• Product

• Price

• Place

• Promotion

Which "P" of the Markeing Mix would a new ad campaign address?

• Product

• Price

• Place

• Promotion

Which "P" of the Markeing Mix do Channels of Distribution affect?

• Product

• Price

• Place

• Promotion

Marketing, Packaging, Distribution and Prodution costs are establihsed in this phase of the Marketing Mix...

• Product

• Price

• Place

• Promotion

Honda has the following trims for their cars, EX, LX, Touring. Which P relates to the concpet of trim's for cars?

• Product

• Price

• Place

• Promotion

The 4 P's are often referred to as....

• Target Markets

• Market Segmentation

• Marketing Mix

• Marketing Concpet