Marketing Segmentation

What are the four main types of segmentation variables?

• Age, Gender, Income, Education

• Demographic, Geographic, Psychographic, Behavioural

• Location, Culture, Language, Climate

• Attitudes, Values, Social Status, Lifestyle

Which segmentation variable would you use if you were to segment your audience based on their postcode?

• Behavioral

• Psychographic

• Geographic

• Demographic

What is the purpose of market segmentation?

• To create a single marketing strategy for all customers

• To aggregate potential and existing customers into subgroups based on shared characteristics

• To increase the cost of marketing campaigns

• To reduce the number of customers

Which of the following is NOT a demographic segmentation variable?

• Purchasing behavior

• Gender

• Age

• Income level

What type of segmentation is used to understand where your audience is located?

• Demographic segmentation

• Geographic segmentation

• Behavioral segmentation

• Psychographic segmentation

Which segmentation variable includes factors such as attitudes, values, and lifestyle?

• Psychographic

• Geographic

• Demographic

• Behavioral

What is an example of a behavioural segmentation variable?

• Age

• Location

• Purchasing behavior

• Language

Which of the following is a benefit of using segmentation variables?

• Target your audience or customer base

• Increase marketing costs

• Reduce the number of customers

• Create generic content