groups prospective customers based on where they live

the main characteristics that define a company’s likely customers

grouping a population based on key characteristics that drive their spending

group of people identified as likely customers for an item due to shared characteristics

how a company gets its item to to the customer

how a company advertises its items or services

where a company sells their item & the distribution channels used to get it to customers

reflects what consumers are willing to pay for an item or service

represents an item or service designed to satisfy customer needs & wants

what a company uses to influence & meet the needs of its customers as effectively and efficiently as possible