Market & Consumer Market

Which of the following personal characteristics is most likely to influence a consumer's decision to buy a luxury car?

• Age and life cycle stage

• Income and social class

• Reference groups and culture

• Occupation and education

Which of the following personal characteristics is most likely to influence a consumer's decision to buy a healthy meal option?

• Reference groups and culture

• Personality and self-concept

• Income and social class

• Occupation and education

Vietnam was the ______ largest rice exporter in the world in 2023.

• 1st

• 2nd

• 3rd

• 4th

Which of the following factors is most likely to influence a consumer's information search process?

• The consumer's prior experience with the product or service

• All of the above

• The complexity of the product or service

• The consumer's risk tolerance

Which was the largest company by market cap in 2023?

• Apple

• Microsoft

• Alphabet

• Meta Platforms

What is the main purpose of the evaluation of alternatives stage in the buyer decision process?

• Generating a list of potential solutions

• Identifying the problem

• Making the purchase decision

• Assessing and comparing product options

Which of the following is an example of an external influence on consumer behavior?

• Personality traits

• Perception

• Motivation

• Social and cultural factors

How do personal characteristics, such as age and lifestyle, affect consumer behavior?

• They primarily affect external factors

• They only impact post-purchase behavior

• They have no influence on consumer behavior

• They shape an individual's preferences and choices

In the context of consumer behavior, what does "perception" refer to?

• The process of recognizing a need or problem

• How individuals interpret and make sense of their surroundings

• The stage before the purchase decision

• The evaluation of product alternatives

Which country was NOT in top 5 largest economies in 2023?

• United States of America

• China

• India

• United Kingdom