HTIIB: Unit 7 Practice Quiz

Zahra wants to open a restaurant and has spent time and done research to get to know what her future restaurant customers will be interested in. She has determined that most of her potential customers are passionate about financial responsibility and minimalist living. Based on this, how should Zahra decorate her restaurant and create her menu?

• with simple furniture and a small menu

• with high-tech equipment and an elaborate menu

• with extravagant art and an ornate menu

• with ornate vintage furniture and an expensive menu

Raoul is working on a way to express a combination of design elements and words or phrases that will communicate the essence of his business. What is Raoul working on?

• trend

• rapport

• eccentricity

• brand

While a POD may not be the ideal situation for a hotel, what kind of kitchen that mirrors the POD concept could be an ideal situation for a hotel?

• free food

• outdoor dining only

• food truck

• food service only

Which of the 4 Ps of the marketing mix refers to the goods and services a restaurant is selling?

• price

• product

• place

• promotion

Amari needs to learn what aspects of the restaurant experience are important to factor in when determining the menu prices. What should Amari be considering?

• food, drink, and the experience

• product, promotion, and place

• clientele, décor, and music

• profits, losses, and marketing

What is one of the times and places when a restaurant owner should discount menu items?

• during busy times

• during slow times

• during summer

• during winter

Which of the four Ps in the marketing mix refer to where and how you deliver a product?

• price

• product

• place

• promotion