HTIIA: Unit 6 Practice Quiz

When Delilah and her friends vacationed in St. Thomas last month, they rented a car to explore the island. On their first day they got very lost. They used their smartphones to help them find their way. What is their smartphone equipped with that offered this service?

• GPS

• CLM

• CRS

• FBI

Cesar owns a small dog food shop that uses software to digitize the loyalty cards customers once kept in their pockets. He uses a loyalty automation site to include features like text messaging and mobile app marketing tools. These are examples of what type of software?

• profit margin

• target marketing

• intrinsic reward

• customer loyalty

Terrell is a recent graduate who studied graphic design. In his job search he came across an ad put out by a large H&T company looking for someone to help create a name, symbol, or design that will distinguish its product from competitors. If Terrell applies for and gets this job, what is the process he will be part of?

• marketing mix

• target marketing

• branding

• incentivizing

A marketing mix is founded on what four Ps?

• price, product, promotion, place

• pension, production, placement, procedures

• product, place, precision, procurement

• process, product, policy, promotion

What is the application of science to create machinery and equipment that makes practical work easier and more convenient?

• marketing

• branding

• technology

• targeting

Certain marketing practices utilize special computer programs and operating systems in order to meet customer needs. What are these programs and/or operating systems known as?

• targets

• incentives

• marketing drives

• software

What do you call convincing customers to buy more expensive items, upgrades, or add-ons during a sale?

• targeting

• incentivizing

• upselling

• despicable

Looking for ways to predict future challenges, measuring sales history fairly and honestly, increasing transparency for investors and customers, and staying on top of the sales compensation budget to avoid overspending are all examples of how a company can ensure they do what?

• gain a large social media following

• properly train employees

• lose significant revenue

• meet sales objectives

Teo and his son Rich own and operate a gift shop located near a popular beach hotel. Rich is trying to convince his father to install a POS system in the shop. Rich tells his father that it will help them keep of:

• inventory, price changes, and loyalty programs.

• market fluctuations, stock exchanges, and inflation.

• barcodes, receipts, and customer names.

• employee education, qualification, and experience.

On average, how many times does a person need to see a brand to remember it?

• 3-5 times

• 5-7 times

• 6-8 times

• 15-20 times