Marketing Management

This role represents an entry-level position for

management professionals.

• Top Level Manager

• First-line Manager

• Team Leader

• Middle Level Manager

The heart of the marketing mix.

• Product

• Place

• Price

• Promotion

It refers to factors that have the potential to

harm an organization.

• Strength

• Weakness

• opportunity

• Threat

A statement that answers the question, "What

is this firm's business?"

• Organization's Mission

• Marketing Analysis

• Marketing Objective

• Evaluation

It stops an organization from performing at its

optimum level.

• Strength

• Weakness

• Opportunity

• Threat

A subgroup of people or organizations sharing

one or more characteristics that cause them to have similar

product needs.

• Market Segmentation

• Segmentation

• Market Segment

• Social Factor

It includes personal selling, advertising, sales

promotion and public relations.

• Product

• Physical Evidence

• People

• Promotion

It is that part of managerial function which

actuates the organizational methods to work efficiently for

achievement of organizational purposes. It is considered life

spark of the enterprise

• Planning

• Directing

• Staffing

• Organizing

The process that turns marketing plans into

action.

• Planning

• Organizing

• Staffing

• Directing

The process of planning and executing the

conception, pricing, promotion and distribution of ideas, goods

and services to create exchanges that satisfy individual and

organizational goals.