Marketing Management

Marketing Management

Professional Development

16 Qs

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Marketing Management

Marketing Management

Assessment

Quiz

Business

Professional Development

Practice Problem

Medium

Created by

Leo Atienza

Used 4+ times

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16 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

This role represents an entry-level position for

management professionals.

Top Level Manager

First-line Manager

Team Leader

Middle Level Manager

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The heart of the marketing mix.

Product

Place

Price

Promotion

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

It refers to factors that have the potential to

harm an organization.

Strength

Weakness

opportunity

Threat

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A statement that answers the question, "What

is this firm's business?"

Organization's Mission

Marketing Analysis

Marketing Objective

Evaluation

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

It stops an organization from performing at its

optimum level.

Strength

Weakness

Opportunity

Threat

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A subgroup of people or organizations sharing

one or more characteristics that cause them to have similar

product needs.

Market Segmentation

Segmentation

Market Segment

Social Factor

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

It includes personal selling, advertising, sales

promotion and public relations.

Product

Physical Evidence

People

Promotion

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