Personal Selling

What is personal selling?

• Personal selling involves selling products through vending machines

• Personal selling is a type of mass marketing strategy

• Personal selling is a form of online advertising

• Personal selling is a form of selling where a salesperson sells a product or service to a potential customer through individual interaction.

What are the key elements of personal selling?

• Building relationships, understanding customer needs, effective communication, providing solutions, and closing the sale

• Ignoring customer needs

• Limited communication

• Focusing only on making a sale

Explain the importance of personal selling in marketing.

• Personal selling is outdated and ineffective

• Personal selling is crucial in marketing as it enables direct interaction with customers, customization of sales pitches, relationship building, detailed product information sharing, real-time concern addressing, and effective sales closure.

• Personal selling leads to customer dissatisfaction

• Personal selling is not important in marketing

What are the different types of personal selling techniques?

• Transactional selling

• Persuasive selling

• Inbound selling

• Consultative selling, Direct selling, Relationship selling, Social selling

How does personal selling differ from other forms of marketing?

• Personal selling is less expensive than other forms of marketing.

• Personal selling does not involve direct interaction with customers.

• Personal selling targets a broader audience compared to other forms of marketing.

• Personal selling is more personalized and involves direct interaction with customers, unlike other forms of marketing which target a broader audience.

Discuss the role of a salesperson in personal selling.

• The salesperson plays a crucial role in the personal selling process by guiding customers through the buying journey and ensuring a successful transaction.

• Salespeople are only responsible for administrative tasks

• Salespeople are not required to build relationships with customers

• The salesperson has no impact on the buying process

What are the steps involved in the personal selling process?

• Product development, Pricing, Distribution

• Prospecting, Pre-approach, Approach, Presentation, Handling objections, Closing, Follow-up

• Advertising, Public relations, Marketing research

• Negotiation, Delivery, Post-sale service

How can a salesperson build rapport with potential customers?

• By talking only about themselves

• By actively listening, showing genuine interest, asking open-ended questions, finding common ground, and being empathetic.

• By being overly aggressive in their approach

• By interrupting the customer frequently

Explain the concept of consultative selling.

• Consultative selling is a sales approach focused on building relationships with customers by understanding their needs and providing tailored solutions.

• Consultative selling is a pushy sales tactic that focuses on closing deals quickly.

• Consultative selling involves ignoring customer needs and pushing products regardless.

• Consultative selling is a passive approach where salespeople do not engage with customers.

What are the common challenges faced by salespeople in personal selling?

• Lack of product knowledge

• Poor communication skills

• Dealing with rejection, handling objections, building trust with customers, managing time effectively, staying motivated

• Inability to close deals