Marketing chapter 9
Authored by Kylie Kisten
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University
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9 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What refers to the idea that a customer cannot touch a service that is purchased?
Inseparability
Intangibility
Perishability
Non-Ownership
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What refers to the idea that services cannot be stored for later usage as they are produced and consumed simultaneously?
Inseparability
Intangibility
Perishability
Variability
3.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
What refers to the idea that services may vary/differ from 1 encounter to the next because of the human element?
Variability
Intangibility
Perishability
Heterogeneity
4.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
(BLANK) refers to the fact that the purchase of a service does not result in ownership of anything. This is related to the idea that services are intangible.
5.
MULTIPLE CHOICE QUESTION
20 sec • 2 pts
True/False: A service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything.
True
False
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A flight from Johannesburg to Cape Town on FlySafair is an example of:
Price
Process
Physical Evidence
Product
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Netflix subscription fees are an example of:
Place
Price
Product
Promotion
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