Consumer Behaviour and Decision Making Quiz

Consumer Behaviour and Decision Making Quiz

University

10 Qs

quiz-placeholder

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Consumer Behaviour and Decision Making Quiz

Consumer Behaviour and Decision Making Quiz

Assessment

Quiz

Business

University

Hard

Created by

Muntuza Mthembu

Used 2+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the importance of understanding consumer behaviour according to the text?

To increase the price of products/services

To ignore customer preferences

To know the customers and fulfill their needs

To decrease customer satisfaction

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is considered an internal factor that influences consumer behaviour?

Family

Culture

Social class

Perception

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term used to describe doubt that consumers may experience after purchasing a product or service?

Opinion leader

Post-purchase dissonance

Purchase intention

Reference groups

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of consumer buying decision involves little or no conscious effort from consumers?

Nominal decision making

Impulse decision making

Limited decision making

Extended decision making

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first stage in the consumer decision-making process according to the text?

Information search

Post-purchase behaviour

Problem recognition

Evaluation of alternatives

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an external factor that influences consumer behaviour?

Perception

Attitude

Social class

Brand personality

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term used to describe the small number of brands that consumers are familiar with and find suitable for purchase?

Evoked set

Evaluative criteria

Post-purchase dissonance

Purchase intention

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