What is the importance of understanding consumer behaviour according to the text?

Consumer Behaviour and Decision Making Quiz

Quiz
•
Business
•
University
•
Hard
Muntuza Mthembu
Used 2+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To increase the price of products/services
To ignore customer preferences
To know the customers and fulfill their needs
To decrease customer satisfaction
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is considered an internal factor that influences consumer behaviour?
Family
Culture
Social class
Perception
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the term used to describe doubt that consumers may experience after purchasing a product or service?
Opinion leader
Post-purchase dissonance
Purchase intention
Reference groups
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of consumer buying decision involves little or no conscious effort from consumers?
Nominal decision making
Impulse decision making
Limited decision making
Extended decision making
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first stage in the consumer decision-making process according to the text?
Information search
Post-purchase behaviour
Problem recognition
Evaluation of alternatives
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an external factor that influences consumer behaviour?
Perception
Attitude
Social class
Brand personality
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the term used to describe the small number of brands that consumers are familiar with and find suitable for purchase?
Evoked set
Evaluative criteria
Post-purchase dissonance
Purchase intention
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