Basics of Branding

Your brand is your __________ to your customer.

It is fine to offer both low-cost and high-cost products.

• TRUE

• FALSE

• NOT GIVEN

Find a word in Paragraph 3 with a similar meaning to ‘creative’.

Find a word in Paragraph 4 with a similar meaning to ‘base.

People are not willing to pay higher prices for products with strong brands.

• TRUE

• FALSE

• NOT GIVEN

Nike’s marketing attempts to manipulate people’s emotions.

• TRUE

• FALSE

• NOT GIVEN

Defining a brand is easy.

• TRUE

• FALSE

• NOT GIVEN

Find a word in Paragraph 8 that means possible future customers.

Find a word in Paragraph 10 to describe an organization that does not try to make money.

Where should companies place their logo?